MasterPeace Journey: The Alchemist Alive

Paulo Coelho has given permission to make his famous novel ‘The Alchemist’ come alive. In every country of the world, MasterPeace (and especially the MasterPeace Clubs) will inspire individuals to become the shepherd boy of this story and start traveling towards the Pyramids in Egypt as green and visible as possible. Due to the involvement of sport clubs, travel websites, libraries and others, we expect at least 10,000 participants, all of them earning their entry for the MasterPeace concert thanks to their ‘pilgrimage for peace’. We expect this to create at least 10,000 inspiring stories of guts and personal leadership. 

In Egypt, all travelers will be connected to new friends. MasterPeace Journey - The Alchemist Alive will create thousands of new intercultural and interfaith friendships and bring positive stories through Facebook, Twitter, weblogs and documentaries to millions. Bus, boat, bike, horse… make it eye-catching!