Utrecht/Cairo: Let’s Colour Walls of Connection launched today in Rotterdam, The Netherlands, an initiative where thousands of community members around the world come together to paint 100 walls in more than 40 countries. In this initiative, MasterPeace is joining forces with AkzoNobel, a leading global paint and coating company to inspire and energize cities around the world and make people’s lives more liveable and inspiring.
MasterPeace is a multi-award winning global non-profit peace movement with thousands of volunteers in more than 40 countries who use their talents for local change. MasterPeace projects (of which there were over 200 in 2016) focus on positivity, connection, and mobilizing youth to create local change.
Aart Bos, MasterPeace Global CEO said: “We see that walls are being built around the world. We aim to turn those walls into bridges that connect people by using the power of color to transform them. We believe in the power of togetherness. By transforming these walls into bridges, and connecting rather than dividing people, we hope to change the walls we have built up in our minds.”
Our global initiative “Let’s Colour Walls of Connection” is a unique example. We mobilize youth and ask them to visualize their ambition and dreams of connection to start projects for change in their own area. We started with the pilot this past International Day of Peace on the 21st of September, with 31 walls painted and thousands of community members coming together for local projects. This year we aim to make it even bigger and more impactful teaming up with AkzoNobel.
“With a little bit of paint and a lot of creativity, artists and communities are coming together to ‘color peace’,” said Annemieke Kievit, Director Public Affairs and Human Cities at AkzoNobel. “The painting will take place in 40 cities around the world, from Indonesia all the way to Brazil, involving hundreds of artists, AkzoNobel employees, MasterPeace teams and thousands of participants worldwide.”. AkzoNobel employees will join forces with MasterPeace teams to paint the walls using community events
Through the initiative, the partners will also contribute to the UN Sustainable Development Goals, with students working on improving education, creating sustainable cities, and fostering communities to work on peace and justice.
Commenting on today’s launch, Ruud Joosten, AkzoNobel’s Executive Member responsible for Decorative Paints added: “This is a great way for us to engage people around the world through our Let’s Colour and Human Cities initiatives. Let’s Colour believes in the power of paint brands like Dulux to improve people’s lives, while Human Cities aims to revitalize cities around the world and make them more liveable and inspiring.”
Officially launched today in Rotterdam, the first of 100 Let’s Colour Walls of Connection will be painted at the Albeda College, which is celebrating 25 years of being a hub of diversity in the city. The college the students and the designers of MasterPeace partners Het Proces created the design for the first “Wall of Connection”. The students explained the feeling of sometimes being trapped in the expectations of society, like a closed grid. By turning the negative association of a fixed, expected pattern into a colourful, dynamic graphic design, the wall becomes a conversation piece.
René Louwerse, member of the Executive Board of the Albeda College expressed his pride that students from the college are the ones painting the first of the 100 Walls of Connection. “Through this project, Albeda College contributes to an inclusive society where connection is central. We train our students to not only be excellent professionals, but also to think about how they can contribute to a more inclusive society. Therefore, we are proud to be” Louwerse Said.
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