by Aart Bos

MasterPeace was awarded the “GLOBAL PEACE LEADERSHIP & EXCELLENCE AWARD” of the prestigious World CSR Congress. The summit was held in Mumbai- India the 17th and 18th of February as a recognition for MasterPeace Foundation change-makers efforts in 40 countries for their local impact.

The prestigious award is given by ‘World CSR Day’ a leading global name based in different cities, which recognizes and honors organization’s & individuals for outstanding, innovative and world-class products, services, projects and programmes implemented in the past or present. These projects demonstrate the organization leadership, sincerity and on-going commitment in incorporating ethical values, compliance with legal requirements, and respect for individuals, communities & the environment in the way they do business.

MasterPeace joined other global players such as Corporate Sustainability Director, Dell, Corporate Services & CSR, Tata Communications, Environment Department, Dubai Municipality, Corporate Social Responsibility, Societe Generale Global and many others

The moment was witnessed by around 500 attendees from 33 countries representing the best efforts in CSR, which brought some of the top names in both business and civil society. The team of the well-known in regional CSR spheres, Dr.Bhatia Founder, World CSR Day at UN AIDF Forum, Bangkok appreciated our principles to fight conflicts based on positivity and impartiality.

Special interest was dedicated to our model of connecting local change-makers via our global movement and support them with coaching, creating campaigns, concepts and funding together was seen as unique and innovative. We shared the believe that CSR, SDG’s, business and civil society can and will create the bigger impact.

“It was such a personal honor to have a key-note speech on behalf of all the MasterPeace club and team members!  My title “7 billion talents, not 7 billion issues” was well understood”

Through our work in MasterPeace, I explained our 3 focus activities : a) using soft power, music, art, dance and sport to inspire and connect people in order to have b) a dialogue with multi-stakeholders on c) how to create local perspective in an inclusive society, which was synergy with the global trends of building sustainable local framework that. I was honored to voice the power of all our clubs when I explained how we act on four continents and realized in total 350 projects in 2018.

Panning quickly around the world, we could explain our work more concretely  with zooming on projects like ‘Walls of Connection’ a project and campaign we run for the past few years and still sparks interest, as some global leaders build many physical and mental walls; our answer to positively create in less than 6 month in 30 cities around the world 170 Murals beautiful bringing both sides of the wall together; asking youngsters to visualize their dreams and hope  for connection, our “Walls of Connection”

In Europe with the growing refugee crisis, in MasterPeace we saw them for their talents and not for their problems. In Germany we use storytelling with stereotyped refugee to show that they also do have talents like you and me. In The Netherlands, we use education to inspire youngsters to use their talents, not only for their personal growth, but to contribute to their classmates, to their school and to their neighborhoods.

In Albania, Bosnia Herzegovina, Morocco and Georgia we play music and use dialogue with youngsters to help them grow personally part of a minority group, developing the cultural sectors to be able to grow and effectively create social impact.

Taking a spin around the world, we were proud to showcase some examples from our teams in Mexico, Colombia and Ecuador who use music, arts and dance to inspire and connect in a context of heavy drugs issues and poverty; I shared the impact of sports in countries like Burundi, Zimbabwe and Malawi when we bring via soccer tournaments, vulnerable youngsters and train their trainers especially on dialogue; I shared the success of our leadership summits in Kenya, Morocco and Tunisia on how we fought poverty via education, building schools, training teachers and providing adequate materials in Asian countries like Bangladesh, Pakistan, India and Nepal.

This moment came in the dawn of the suicide attack in southern part of India-administered Kashmir, the worst such attack in two decades of Kashmir conflict to show the urgency of MasterPeace mission and work, our message of Peace couldn’t be more timely. My final call that the pressure on all our society are immense ; It takes YOU and ME to ACT!