Bestselling author Paulo Coelho has given us permission to make his famous novel ”The Alchemist” come alive. In every country of the world, MasterPeace wants to inspire individuals to become the shepherd boy of this story and start traveling towards the pyramids in Egypt as green and visible as possible.
Due to the involvement of sport clubs, travel websites, libraries and others, we expect at least 10,000 participants, all of them earning their ticket for the MasterPeace concert on the International Day of Peace in 2014, thanks to their “pilgrimage for peace”. We expect this creates 10,000 inspiring stories of guts and personal leadership.
In Egypt, all travelers will be connected to new friends living in the Middle East. “On The Road To MasterPeace: The Alchemist Alive” creates thousands of new intercultural and interfaith friendships and brings positive stories through media, weblogs and documentaries to millions of people.